It has always been ambiguous on how high end jewellery is defined in different parts of the world. The major categories of Jewellery over the years have been costume/fashion Jewellery and Fine/High end Jewellery. There is a thin line of differentiation between the two and it has been smudged over the years. However, Jewellery enthusiasts always defined this as a level of subjectivity. Few of them tag brands such as Cartier’s, Tiffany’s and Chanel as high end Jewellery, they believe it is sheer bliss to own a piece from these brands. They are regardless of the workmanship or stones used to design the Jewellery. For some inspired Jewellery designs form high end jewellery, for some the sheer elegance of material usage forms high end jewellery, some consider timeless pieces that can be passed on to generations as high end jewellery.


However an Indian consumer perspective to fine jewellery is entirely unique. The gold rich and gold centric society always believes that the greater the gold possession the richer a human being is. This has been prevalent since good old days and would continue to be relevant for the coming many years.


Precious High End Jewellery


As discussed, there are different interpretations for high end jewellery, however to many jewellers across India high end jewellery as the name suggests are made with precious stones, gold or platinum, studded with the most natural and precious gemstones. One can view such classics at Vaibhav Jewellers stores and on their online platform as well. They have redefined precious jewellery since two decades and have been continuing it. Their vast design range includes well curated pieces studded with diamonds and precious stones. For example their latest gold haram designs are an epitome of fine Jewellery. The sheer design elegance and craftsmanship with which they are made is beyond words.


They use a combination of gold with lapis lazuli, Aquamarine, Pearls, Tanzanite’s, Jades, Morganites, Russian Emeralds, Rubies, Corals, Cubic Zirconia and many such rare and precious stones. This puts them apart from the rest of the Jewellers.


An Element of Exclusivity


Machine made lots of jewellery have lost its charm, handmade jewellery of the good old days have become luxury in the Indian market. Handcrafted, exclusive and handpicked jewellery are the new order of the day. Temple Jewellery is one such classic example, the exorbitant price of temple Jewellery is due to the fact that it is handmade by the Karigars and it takes an average of 20-25 days to finish a single piece. The intricate designs borrowed from the Indian temples are chiselled to perfection in these exclusive pieces.

The fact that these are one of its kind Jewellery pieces make them in to the High end/ Fine Jewellery category. Apart from temple jewellery and the exclusivity element, diamonds are another affluent category Jewels that an Indian consumer vouches for.



Bridal Collections & Personalization


Another category of Jewels that are categorized as High end or fine jewellery are the Bridal collections. Indian marriages are preceded by various rituals, many Jewellers across the country have launched bridal collections as per the ritual. These collections include exclusively designed pieces which are not available in the regular stores. They are personalized and custom made in various ways. For example, the diamond vaddanam cost soars up when it is personalized in terms of the cut, clarity, size, shape, design and weight. Some bridal personalization’s include engraving, use of rare stones, shapes, design, size etc. This also makes the Jewellery fine and High End.


Finally, whatever may be the logic behind fine Jewellery, it is definitely worth owning a piece!!


Author: Rajeswari

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