Amway Launches Attitude Compact Powder: Sneak Peek


Press Release:

Amway India, the largest Direct Selling FMCG Company of India, expanded the portfolio of Attitude brand further with the launch of Attitude Compact Powder. Priced at INR 699, the Attitude Compact Powder is available in two shades – light and medium. Attitude, from Amway India, is a premium skincare and cosmetics brand targeted specifically at the Indian youth market.

Attitude Compact PowderThe new offering from Attitude lends a perfect matte finish appearance to the skin. It’s great for oily skin and spots and maintains a fresh look and feel, even after frequent touch-ups. The Ultra-fine micronized pigments in the Attitude Compact Powder flex with skin for coverage that is even and flawless. This product has been developed keeping Indian skin tones and weather conditions into consideration.

The company plans a series of marketing/ experiential events across key markets to promote Attitude Compact Powder. The product will be sold exclusively through Amway distributors.

Speaking on the occasion, Sundip Shah, Chief Marketing Officer, Amway India, said, “We are targeting the burgeoning face make-up segment which is growing at an impressive double digit growth rate. Maintaining an even skin tone is one of the most important beauty need of women today, especially for those who are always on-the-go. I am confident that the discerning Indian women will appreciate the benefits offered by Attitude Compact Powder.”

Attitude is a premium skincare and cosmetics brand especially targeted to Indian youth who believe that ‘Beauty for her is not just a pretty face. Her personality & Attitude defines it’. Attitude offers a range that takes care of your skin and gives your persona a bold definition of colors that makes you stand ahead of others. Its portfolio offers variety of skincare products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and Whitening Cream. The Attitude Color cosmetics portfolio offers a range of products like Eye Shadow, Eyeliner, mascara, Kajal Pencil and Eye Pencil. Attitude Colors also include stunning shades of lipsticks, lip pencils and nail enamels.

 About Amway India:

Amway India is country’s leading direct selling FMCG Company. The company has invested more than Rs 151 crores in India, and has 150 offices and 65 city warehouses across the country, covering over 4000 cities and towns through its home delivery network.

Almost 97% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway does not have its own production facility in India. Amway India currently offers 140 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and great value products.

Recently, Amway has tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh by commissioning four new production lines at an investment of Rs. 55 crores. The first-phase at Baddi saw an investment of Rs 50 crores, taking total investment in Baddi to Rs 105 crores.

Amway’s first Greenfield manufacturing facility will come in 2014-15 at an investment of nearly Rs. 500 Crores, at a 49 Acre plot to be located at Nilakottai (in Dindigul District), 40 kms from Madurai in Tamil Nadu – this manufacturing plant will house production lines for Nutrition and Beauty predominantly.

* Taken from Amway Website

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