The Rolex catalog focuses largely on men’s styles. However, there is a significant market for women’s watches with the Lady-Datejust, as many avid collectors will argue, being among the brand’s most successful models. The first Lady-Datejust came to market in the mid-1950s with the ladies Oyster Perpetual, ladies Yacht-Master, Cocktail, and Pearlmaster following shortly after. Despite a relatively diverse collection of watches designed specifically for a woman’s wrist, there remains an ever-growing trend among women for men’s Rolex watches. Now more than ever, models such as the Day-Date, Datejust, Oyster Date, and even sports watches such as the Submariner are gracing the wrists of lady collectors.
Here is what we found according to one of the leading online Rolex retailers, Bob’s Watches.
The Influence of the Rolex Coronet
The Rolex crown logo carries immense power on the luxury market. Its mere presence on a timepiece immediately commands a premium over other brands, a feat that the brand can attribute to decades of marketing prowess and a reputation for producing impeccable timepieces. With brands such as Louis Vuitton, Tiffany, and Burberry also currently dominating the market, it’s no surprise that women aspire to don a Rolex timepiece on their wrists.
The Rolex President Day-Date and Oyster Perpetual Datejust
Modern watch fashion has seen a growing trend among women for larger timepieces, only fueling the desire among women for men’s watches. Among the models that are most often spotted on women’s wrists are the President Day-Date and the Datejust.
The Day-Date itself has an immense presence on the wrist, offering either a 36mm or more recently, a 40mm case measurement. The Day-Date is always crafted from precious metals that include either yellow gold, white gold, pink gold, or platinum. Furthermore, the case is topped with either a smooth or sharply fluted bezel and wears primarily on a three-link President bracelet with a hidden Crownclasp, offering a style that is on par with fine jewelry. Rolex’s newest metal option Everose – their patented term for pink gold – is perfectly on trend with women’s fashion, further bolstering its popularity among women.
The men’s Oyster Perpetual Datejust is one of the most versatile timepieces in the brand’s catalog, offering various metal options including stainless steel, two-tone, yellow gold, white gold, pink gold, or platinum. The case is available in either a 36mm or 41mm measurement and can be worn on either a Jubilee or Oyster bracelet. Depending on your preference, the dial can either take on a sophisticated aesthetic via simple stick hour markers and sweeping central hands or a more opulent flair via diamond hour markers. The selection of feature sets is seemingly endless, making it easy to find the perfect Datejust to suit your style as well as your wrist size.
Most women can easily wear a Day-Date or Datejust comfortably in any of the previously mentioned case measurements. However, many women opt to wear men’s watches loosely, similar to a bracelet, creating a bold, fashion-forward statement.
No article on women wearing men’s Rolexes is complete without an honorable mention of the brand’s collection of mid-size watches. Initially developed for overseas markets and smaller wrist sizes, these watches offer a slightly smaller case diameter of either 31mm, 34mm, or 37mm, depending on the model. These options, which include timepieces such as the Datejust, Date, and Yacht-Master, offer a modest hold on the wrist without sacrificing the classic style of the men’s model, creating an excellent option for women who don’t wish to wear a larger watch such as a 36mm or 41mm Datejust.
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