Gurgaon, October 17, 2015: The 11th edition of Blenders Pride Fashion Tour 2015 commenced in Gurgaon, presenting a transcending collaboration of creative inspirations and fine influences. An individuals tastes are defined by the influences and experiences they have had in life. These fine tastes remain etched in ones personality and memories, which reflect and create an individuals style. As goes with the Blenders Pride Fashion Tour, which once experienced, will keep coming back as a story of creativity, a charming motley of fashion, music, design and technology, and as a magnificent concoction of good taste that always stay with you.
This year, the audiences witnessed a collaboration never seen before when the song Deewani Mastani from the much awaited film, Eros International and Bhansali Productions Bajirao Mastani unveiled its style at the Blenders Pride Fashion Tour. The timeless epic whose legacy has stayed with us for years found a natural blend of creative inspiration in the Blenders Pride Fashion Tour, a name that has come to epitomize style and good taste. Furthering the association, couturier Anju Modi who has designed the elaborate designs for the film presented the look and costumes while the leading lady from the film, Deepika Padukone brought alive Mastani on the ramp. Deepikas solo from the movie, Deewani Mastani too was launched at the event.
Commenting on the occasion, Mr Raja Banerji, Assistant Vice President, Pernod Ricard India, said, Blenders Pride Fashion Tour has a legacy of bringing forth different facets of style. This year, the inspiration is Col.lab.oration between designers, musicians, celebrated personalities who will showcase their inspirations, co-creations and the journeys of style that have defined their style and taste. The association with Bajirao Mastani is to create experiences and memories which stay with the audience, like all good things in life. We attempt to take the Blenders Pride Fashion Tour a step further in defining what style and good taste can bring to an individuals life.
Elaborating on the association with Blenders Pride Fashion Tour for Bajirao Mastani, Prerna Singh, Chief Marketing Officer, Eros International Media Limited said, We found apt synergy between Blenders Pride Fashion Tour which is a well-known brand for its elegance and grandeur and the song Deewani Mastani that is also high on fashion and style. It was indeed a novel way to unveil the song with Deepika Padukone who is looking stunning as Mastani.
Anju Modis collection for Bajirao Mastani captured the atmosphere with its sheer brilliance as models came forth on the ramp, with ensembles that highlighted marked influences of the traditional Marathi outfits, authentic Persian costumes. Each piece was a page from the book of history, illustrating the era of Bajirao, a man of steel, undefeated at war yet overcome by the matters of the heart. Deepika Padukone brought alive the spirit of Mastani, a multi-faceted woman with progressive attributes, as she walked the ramp donning the finale creation.
Talking about the collection, designer Anju Modi said, Blenders Pride Fashion Tour epitomizes fine tastes which col.lab.orate to stay with individuals as their distinctive Style and inspirations. A name that epitomizes good taste and a rich legacy, the platform is a perfect fit to present the Bajirao Mastani collection. This collection has been designed with multiple influences which are unique and timeless, complimenting the association with Blenders Pride Fashion Tour in an optimum manner.
?Col.lab.oration of creative inspirations was the order of the evening as music, curated by Gaurav Raina, took over the space. Midival Punditz featuring with Kutle Khan played rhythms tuned to rustic beats unifying the elements of the evening.